Fred Hayman was a renowned designer and founder of the iconic Giorgio Beverly Hills fragrance. His success in the fragrance industry led to the sale of the brand for a staggering $165 million in 1987. Renaming his boutique to Fred Hayman Beverly Hills, he continued to make waves with his perfumes. His notable fragrances include Hollywood and 273 Rodeo Drive, both cherished by perfume enthusiasts. Fred Hayman was recognized for his contributions, receiving the Rodeo Drive Walk of Style Award in 2011 and being the subject of a biography by Rose Apodaca titled "Fred Hayman: The Extraordinary Difference."